About Me
Creative Strategist & Experience Delivery Manager
I help teams shape the investment pipeline, map the path to get projects built, and tie every decision back to the business.
Whether it's an attraction, a refresh, or a resort-wide expansion, I blend creative strategy with the planning experience I gained at Dollywood and Google.
I work at the intersection of creative strategy, technical delivery, and capital planning. My background spans Dollywood's five-year investment roadmap and Google's experience centers, where I've helped teams make smart decisions about what to build and how to get it successfully across the finish line.
I'm driven by solving complex problems, aligning cross-functional teams, and shaping experiences that serve both guests and the business.
My work spans global creative projects and long-range capital planning. I care about the story behind an experience and the strategy behind investing in it. If it shapes both today's project and tomorrow's portfolio, that's my sweet spot.
Career Highlights
Google Experience Studio
2019–2021
Led experience design and technical program management for executive centers at Google HQ and APAC expansion. Coordinated global teams, developed show control systems, and managed on-site installation for high-profile VIP spaces.
Herschend Family Entertainment
2015–2019
Supported creative development for Dollywood's largest expansion and built data-driven capital planning systems that informed multi-year investment strategies for Dollywood and Silver Dollar City.
Areas of Expertise
Creative Strategy
- Experience design & storytelling
- Brand alignment & creative direction
- Vendor coordination & quality control
- Show control & interactive systems
Project Delivery
- Cross-functional team leadership
- On-site installation management
- Stakeholder communication
- Technical program management
Strategic Planning
- Capital planning & forecasting
- Throughput & capacity analysis
- Investment roadmap development
- Data-driven decision making
Global Collaboration
- International team coordination
- Process & framework development
- Cultural alignment & regional sensitivity
- Governance model creation
From Theme Parks to Tech
My career has spanned two seemingly different worlds—theme park attractions and technology innovation spaces—but the core work has always been the same: bringing ambitious creative visions to life through strategic planning, cross-functional coordination, and meticulous execution.
Whether it's a 6-acre theme park expansion or a high-tech executive experience center, the principles remain constant: understand the business goals, align diverse teams, maintain creative integrity, and deliver experiences that exceed expectations.
Let's Connect
I'm always interested in discussing creative strategy, experience design, and capital planning for theme parks, cultural attractions, and experiential spaces.
Get in Touch →